Blue Ocean Strategy: How your business can leave the competition behind

Are you willing to read a book to learn how to leave the competition behind? 

A CEO of a client firm of Schwelling Recruiting Services recently sent me a book entitled Blue Ocean Strategy which he said is a strategy his firm uses to gain market share in areas where others are not even trying to get new business. Companies need to go beyond competing; the only way to beat competition is to stop trying to beat the competition. If you want to do more business and make more money, read the book. No, I an not in the book publishing business nor do I get paid if you buy the book but I am just passing on some information that may help you grow your business once you understand the principles underlying this strategy.

 Read what top executives have to say about Blue Ocean Strategy :

"After reading BLUE OCEAN STRATEGY, you will never again see your competition in quite the same light. Kim and Mauborgne present a compelling case for pursuing strategy with a creative, not combative, approach. Their emphases on value innovation and stakeholder engagement alone make this book a must-read for both executives and students of business ." --Carlos Ghosn, President and CEO, Renault & Nissan Motor Co., Ltd.

"This is an extremely valuable book to read. It examines the experience of companies in areas as diverse as watches, wine, cement, computers, automobiles, and even the circus to shed new light on the development of future strategies. " --Nicolas G. Hayek, Chairman of the Board of Directors, Swatch Group

Schwelling Recruiting Services employs the Blue Ocean Strategy
The CEO who sent this book said that he felt that without knowing it, I am following many of the principles of this strategy by offering a new pricing model covering my recruitment fees to CEO's seeking high level executives who are a cut above the normal executives. I have over 1,000 C level executives who have run start ups to Fortune 500 companies and they are unique in that all of them have high net worth's which in most cases they have earned by helping firms they have run in the past grow to become larger and more successful companies. When I can talk to CEO's about why they should consider hiring one of my executives, I try to get them thinking of what they can do to grow their business by thinking outside of the box and coming up with a new or improved product or service that they need to introduce to new customers and hire someone who can spearhead such a project.

If you are interested in learning more about how my use of the Blue Ocean Strategy can help save your company money, while attracting top executive talent, please contact George at

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